
Completely updated for the new 2024 Study Design, this visually inspiring third edition focuses on the meaning of good design and how human-centred design principles can uncover and solve problems faced by people and the planet. • Students are guided through the new VCD design process (based on the Double Diamond model), and its emphasis on divergent and convergent design thinking, as they explore user-centred approaches to designing innovative messages, objects, environments, and interactive experiences. • New highly relevant case studies and interviews with designers, both emerging and established, showcase contemporary design practice and trends. • A mix of new and proven assessment tasks and new end-of-chapter activities cover all Study Design outcomes, provide practical applications for building folios, and help students consolidate their knowledge and understanding as they prepare for exams. and much more!
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ISBN | 9781009339995 |
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Author | Jacinta Patterson |
Publication Date | |
Publisher | Cambridge University Press |
Product Type | Book |
Format | Paperback |
Last Updated | 10/07/2025 |
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